Logee’s – What’s in a Name?

Logee’s was founded in 1892 as mainly a cut flower business. In the 1930’s, Byron’s mother, Joy Logee Martin, published a catalogue and specialized in begonias, gesneriads, geraniums, and passion flowers.

Passion Flower 'Incense'

One of our fragrant Passion Flowers!

Pelargonium 'Gardener's Joy'

A geranium with a swirl of color.

At this stage, we were known as Logee’s Greenhouses. This name served its purpose but as our business expanded across the country into mail-order, people who didn’t know us thought we sold greenhouses.

Over time, Logee’s focused on tropical plants with a certain criteria. First, the plant had to  perform well in a pot, which was somewhat self serving since we are northern growers and we couldn’t grow plants outside year-round. Logee’s also wanted anyone, in any living space to have access to plants.

Second, beautiful flowers was a must.

Orchid Cactus

Epiphylum 'Vista Sun'- Orchid Cactus that bursts with color!

Third, fragrant flowers became desirable.  This was enough to call for a name change.  In 2004, we became Logee’s – Growers since 1892 with a bi-line of Tropical Container Plants for Home and Garden. Our first book, Logee’s Spectacular Container Plants reflected our name and gave beginning gardeners the secrets to growing our tropical beauties.

Known as the Desert Rose

The Desert Rose, Adenium 'Little Genius' is an easy to grow tropical.

For the next seven years, we remained consistent with a small tweaking and became, Logee’s Tropical Plants with a bi-line of Tropical Container Plants for Home and Garden. We wrote another book about Growing Tropical Fruit in Containers called “Growing Tasty Tropicals in any home, anywhere.” This book is chock full of information about how to grow fruiting varieties in pots, such as dwarf bananas, kumquats, lemons, limes, coffee, chocolate, etc.

How to Grow Tropical Fruit in a pot

Growing Tasty Tropicals highlights growing tropical fruit in containers.

However, the demand for our plants was increasing beyond the scope of purely tropical plants. The past several issues of catalogues we even had a category for Hardy Garden Plants. We can’t compete with the big growers nor want to but we could stay true to our criterion, which is growing plants that do well in pots and if they aren’t in pots, like our hardy garden plants line, then the plant had a new criterion to meet.

A Logee plant now has to be unusual, rare or have a really great story and serve our gardening customers.

So as of, Our Fall Issue 2011, we have another tweaking and name change. We are now officially “Logee’s- Plants for Home and Garden, Specializing in Rare and Unusual Plants.”  And on the front  cover we are highlighting an intoxicating fragrant White Champaca (Michelia alba). Our new name  is a mouthful, but the overall gist is that we’ve been growing plants since 1892 and we are pretty darn good at it.

We also don’t want to limit ourselves to just tropicals but definitely want to offer the unique, rare and unusual. We hope you like the new name change and will continue to enjoy the wonderful world of plants. Here is a sampling of what is in bloom today in the greenhouses.

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Filed under adenium, Alocasia Zebrina, angel wing begonia, Begonia 'My Special Angel', colocasia thai giant, dwarf banana, Ficus 'chicago hardy', Growing Tasty Tropical Plants, Hardy Kiwi, Musa basjoo, Papaya, passion flower, Pelargoniums, Purple Horn of Plenty, Uncategorized

3 responses to “Logee’s – What’s in a Name?

  1. susan cronyn

    I’m a huge Logee’s fan but also a word person, and I have to whisper to you that the word “criteria” is plural. If you’re talking about one of them it’s “criterion.”
    Singular or plural, this is a great blog.

  2. Raylene Leuthe

    Passionflower (Passiflora incarnata) was used traditionally in the Americas and later in Europe as a calming herb for anxiety, insomnia, seizures, and hysteria. It is still used today to treat anxiety and insomnia. Scientists believe passionflower works by increasing levels of a chemical called gamma aminobutyric acid (GABA) in the brain. GABA lowers the activity of some brain cells, making you feel more relaxed.`

    Newest piece of writing on our very own web blog

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